The Danish-based IT company KMD has signed a three-year title sponsorship deal with YWC Sports, effective as of 2011. Thus, the three popular triathlon races of the Danish IRONMAN-series will be named KMD IRONMAN Copenhagen, KMD IRONMAN 70.3 Aarhus and KMD 4:18:4.
KMD is one of ’s largest IT and software companies, with branches in Copenhagen, Århus, Odense and Aalborg. The majority of KMD’s business derives from software development, and the company develops and delivers IT solutions for the local government, central government and private markets.
KMD has annual revenue of more than DKK 4 billion and over 3,000 employees. KMD is owned by Advent International and Sampension.
With the sponsorship deal, KMD IRONMAN is able to grow into an even more attractive event for participants as well as audiences – especially with regards to the digital settings through which KMD and YWC share the ambition of further developing KMD IRONMAN.